Investing in the requalification of your business can be a smart strategy and one of the best decisions that an entrepreneur can make for maintain your company competitive and relevant in the market, especially in tourism industry, onde a concorrência é elevada e as tendências mudam rapidamente, sendo crucial que as empresas se adaptem às novas necessidades dos clientes e às mudanças no cenário do turismo.

- line of qualification of the offer of Turismo de Portugal is an initiative that aims to help businesses in the sector to update and improve their products and services, with the aim of increasing the quality of the tourism experience offered. The program offers financial incentives for companies wishing to invest in the requalification of facilities, modernization of equipment, training of human resources and marketing. 

In the following, we present 5 reasons why it is worth considering the requalification of the business and exploring the supply qualification line:

   1. Keeps the company relevant in the market

As mentioned earlier, the tourism industry is dynamic and constantly evolving. Companies that do not keep up with trends and changes in the market risk becoming obsolete and losing their position in the market. Thus, business reskilling can help keep the company up to date and competitive. 

    2. Improves the quality of services

The quality of a service is a crucial factor in the customer experience. By investing in upskilling, companies improve the quality of the services offered, thus consequently leading to greater customer satisfaction, which can lead to customer loyalty and recommendation.  

    3. Increases efficiency

Often, business upskilling involves modernizing equipment and improving internal processes. This can increase business efficiency, reduce operating costs and improve employee productivity.

    4. Attracts new customers

Upgrading can also help attract new customers, who are becoming increasingly demanding, looking for quality tourism experiences with a certain personalization and authenticity. In addition, upgrading facilities and equipment can increase the visibility of the business and improve its reputation. 

    5. Enables market opportunities to be seized

5. By adapting to changing customer and market needs, companies are able to exploit new opportunities and position themselves more strategically in relation to their competitors. For example, with increased environmental awareness, many tourists are looking for more sustainable experiences. Reskilling can help businesses become more sustainable. eco-friendly, oferecendo serviços menos prejudiciais ao meio ambiente e mais alinhados com os valores dos consumidores. 

All in all, business upskilling can bring many benefits to businesses in the tourism sector. A line of qualification of the offer of Turismo de Portugal is an excellent opportunity for companies wishing to invest in this area, offering financial incentives for the implementation of requalification projects. If you are an entrepreneur in the tourism sector, know that this support line is worth considering.

If you are interested in this support and need more information, contact us and learn in detail about all its benefits.